“Author, Artist, Marketer, Baker. Motto: “Challenge accepted”. Always ‘all-in’.
Hometown: Mumbai, India
Fun fact about yourself: Recently I published my first poetry book ‘Verses & Sonnets – Freshly Brewed’ which was an acclaimed international bestseller.
Undergraduate school and degree:
- Bachelor of Management Studies (BMS) – University of Mumbai
- Master of Commerce (Business Management – M.Com) – University of Mumbai
- Master of Science (MSc) Marketing & Strategy – Warwick Business School
Where was the last place you worked before enrolling in business school? Head of Client Marketing and Strategy, All Sports, India (Star Sports – Walt Disney India)
Where did you do your internship during the summer of 2021? N / A
Where will you work after you graduate? To confirm
Community work and leadership roles in a business school:
- Warwick Scholar and Ambassador
- Co-Chair – The Marketing Club, Warwick Business School
- Content Director – TEDx Warwick
- Mentor and Steering Committee Member – Warwick Business School Global Mentoring Program
- Member of the ‘Women in Business’ club at Warwick Business School
- Member of the Entrepreneurship Club of Warwick Business School
- Participant in the INSEAD Product Challenge 2021-22
- Delivered a Marketing ‘Master class’ to professors from the Marketing Department of Warwick Business School
- Led the subgroup that conceptualized and implemented the ’10 Year Celebration Event’, a milestone for the Business School’s award-winning global mentorship programme, at The Shard, London
What academic or extracurricular achievement are you most proud of while in business school? Being co-chair of the WBS Marketing Club has left me with a strong sense of fulfillment. It has given me the opportunity to tap into some amazing leaders I have had the privilege of working with and am grateful for their support. Each of these people has inspired me throughout my journey and their willingness to support and share their ideas for the Marketing Club has been humbling. The most rewarding part was the sense of belonging built between the members of the club and the possibility of presenting a Masterclass to the academics of the business school.
What achievement are you most proud of in your professional career? In my 15 years in different marketing roles, my longest stint was at Castrol-BP. This period of my career was a high point as I was consistently recognized for each of my campaigns year after year. These include being awarded for the ICC Cricket World Cup in the category “Best achievement and project execution in connecting with new users and creating a unique customer experience”. Won the “Brand Building” award for best digital marketing campaign at the Asia-Pacific “Marketing the Castrol Way Awards”. This resulted in being one of the youngest to be selected into the Emerging Leaders Program – BP Worldwide.
Why did you choose this business school? This is my second time studying at Warwick Business School, as I resonate with the school’s core values (Curiosity, Openness, Restlessness, Excellence) in every way. Having the opportunity to grow and share ideas with an international cohort, to be in an environment that challenges you and pushes you to be the changemakers of the future is something unique at Warwick.
Who was your favorite MBA professor? My favorite professor at Warwick Business School was Professor John Colley. His unique way of bringing theory to life through case studies, highly engaging discussions, and getting us to think and analyze each situation from a different perspective made learning enjoyable.
What has been your favorite MBA event or tradition at your business school? My favorite event during my MBA was a session we had on “difficult conversations” in the LeadershipPlus module. This session shed light on certain aspects of our emotional intelligence, helping us to understand that with our choice of words and our approach, the outcome of a situation can “change”. This has been hugely informative for all of us and certainly helped me think about how different conversation styles impact relationships, both in a professional and personal environment.
Looking back on your MBA experience, what is one thing you would do differently and why? While my MBA is not yet complete, term 1 is. I was thinking about what we had been told at the dean’s reception. The value of this MBA is not just in the classroom but outside, where you can build relationships and networks, the importance of which most people don’t realize until the MBA is finished. If I had to do something different in the first term, it would be to have a healthier balance between my school life and my social life. I started semester 2 with a new perspective, learning from semester 1 and enjoying it immensely.
What is the biggest myth about your school? Myth: There is a myth that people consider Warwick to be very elite in his recruiting.
Truth: I studied with people from 33 different countries, a range of industries and social backgrounds. Each being celebrated and integral to the overall learning experience.
What surprised you the most about business school? What surprised me the most was the openness (one of the school’s core values) of the business school’s academics, to take into account the ideas shared by the cohort.
What is one thing you did during the application process that gave you an advantage at your chosen school? During my business school interview, one of the questions the interviewer asked was what makes my application different. My candidacy had an advantage because I was a female leader in business and marketing, had worked and overcome challenges in some male-dominated industries, and was able to succeed despite personal challenges.
Which MBA classmate do you admire the most? I have to say that the classmate I admire the most is Mónica Vargas. Monica is an intelligent and motivated woman who leaves no stone unturned. She is warm, approachable, and extremely supportive when she puts her heart into something. Monica is on the same page from various perspectives and has a lot in common, including being businesswomen, leaders in our previous organizations, managing teams and managing challenges. It’s a connection I treasure because she’s not just a colleague in my MBA, but a lifelong friend I’ve been blessed with.
Who most influenced your decision to do business in college? I always wanted to be an architect when I was young. One day I saw an advertisement. A brilliant emotional advertisement made by Cadbury. I remember being blown away because it touched all the nerves. And the first thought that came to mind was, “What if I could do this one day? Create something so powerful that it wows someone? And that was the start of my search for a career in business and specifically in marketing – I’ve never looked back since.
What are the top two items on your professional to-do list?
Be the Global CMO of one of the top 50 brands in the world for the next 10 years.
And to leave a legacy and make a difference in the world of marketing.
How has the pandemic changed your outlook on a career? The pandemic has not changed my vision of a career in marketing. On the contrary, it opened my eyes to new opportunities, a different way of implementing communication and marketing strategies. The emergence of Web 3.0 and AI has opened up a whole new world of possibilities.
What made Nupur such a valuable addition to the Class of 2022?
“I met Nupur just before she started her full-time MBA at Warwick Business School and was struck by her ability to build relationships, to put herself in someone else’s shoes and see the world with his eyes.
As I got to know her, it became apparent that her talents went beyond her marketing and strategy and relationship building skills to extend to effective networking skills. , organization and leadership.
“Nupur is a great networker and seems to know someone in all walks of life. She is passionate about personal development both for herself and for empowering others. If you meet her, find a way to collaborate with her and you will learn something! “She is fully engaged in life and alongside her busy full-time MBA has engaged in a number of extracurricular activities, namely:
She is a member of the Steering Committee of Warwick Business School’s award-winning Global Mentorship Programme. She leads the marketing subgroup to raise awareness and recruit for the program. And she recently hosted a 10-year celebration, a milestone for the program, and has mentored two mentees to date.
Nupur is also co-chairman of the WBS Marketing Club. She directs the strategic program of the Marketing Club, a student-run volunteer organization. The club focuses on creating interesting and insightful conversations around marketing as a topic and its various branches like brand marketing, sports marketing, digital marketing, etc. believe in a common passion to better understand marketing.
She is Content Director for TEDx Warwick, which is largely responsible for setting the theme for each TED event, finding and securing powerful and impactful speakers who will make a difference with an idea. Nupur has over 15 years of experience in a range of industries ranging from consulting, entertainment, automotive, toys and sports. Her passion is for marketing and strategy and she has a number of notable accomplishments.
She designed and implemented the very first customer marketing model within Star Sports-Walt Disney. It has built a lasting relational model through targeted communication to evangelize sport, thus making it the privileged choice of advertisers. It achieved year-over-year growth in ad revenue, including 14% growth during the pandemic.
“Nupur designed and launched ‘Career Barbie Dolls’ in line with the brand vision ‘You Can Be Anything’, giving young girls reason to believe and imagine themselves in ambitious careers. This included implementing consumer promotions to build awareness and targeted below-the-line activations that helped boost the brand awareness score by 12% over the competition.
Nupur developed, launched and executed Castrol’s brand asset strategy for over 4,000 dealers and distributors. As a result, it was nominated for the “Emerging Leaders Program-BP Worldwide” and received the “Best Project Delivery and Execution for the ICC Cricket World Cup” award, beating over 100 other nominated projects in the Asia-Pacific region.
In my opinion, Nupur is a perfect candidate for the Poets & Quants Best & Brightest list because her addition to the 2021-2022 FTMBA cohort has been and continues to be invaluable.
MBA Careers Manager at WBS Careers Plus