Birmingham businesswoman wins $ 5,000 in YWCA USA WE360 ° pitch competition

YWCA USA Virtual Pitch Competition helps women who want to start their own business. Photo via YWCA USA Facebook

We love Birmingham startups. Apparently the YWCA USA too. Two local businesswomen represented Alabama in theYWCA USA WE360 ° virtual pitch competition. Keep reading to find out how these business ideas won over the crowd and how you can support them.

The business idea that won over the crowd

Birmingham is full of entrepreneurs and one of them recently excelled in the YWCA USA WE360 ° virtual pitch competition. Entrepreneur LaKisha Cargill had the opportunity to present her business ideas and took fifth place in the competition.

YWCA USA WE360 ° is a national competition for women who are growing or starting their business. Want to know more about the company that placed fifth in the competition? LaKisha Cargill’s clothing company, Real Inspiring Black Sista (RIBS), finished second and took home $ 5,000. The first prize was $ 15,000!

“I am grateful to YWCA Central Alabama and the WE360 ° program for this incredible opportunity. Thank you to P&G, judges and YWCAs across America for helping RIBS expand our vision.

LaKisha Cargill, Founder, Real Inspiring Black Sista (via press release)

Cargill is actually the third YWCA Central Alabama WE360 ° participant chosen to enter the contest. With her cash prize, she plans to hire team members for RIBS social accounts and officially launch in February 2022.

YWCA Central Alabama has empowered women for over 100 years

YWCA Central Alabama
Did you know that YWCA started in 1903? Photo via YWCA Central Alabama

Many of us are familiar with the YWCA Central Alabama and its work. For those who are not, this is an association of the YWCA. YWCA is a social justice organization that empowers women, eliminates racism, and promotes peace, justice, freedom and dignity for all.

The organization has helped families and strengthened communities through programs and services that include:

  • Child development centers
  • Affordable housing
  • Family violence services
  • Family Resource Center in Woodlawn

Their Women’s Empowerment 360 ° program puts women on the path to building a successful business.

But wait, there’s more at YWCA USA WE360 °

Cargill isn’t the only Alabama-based businesswoman to shine. Yawntreshia Coleman, owner of Magic City Food Tours & Luxury Picnics, will be promoting her business in December. Magic City Food Tours & Luxury Picnics doubles as a food treasure hunt tour and pop-up picnic business.

Interestingly enough, the business started out as a way to support residents during COVID and gave families and friends a safe way to spend time together. According to the press release, Coleman has always wanted to create unique and memorable experiences and that is exactly what his company does.

She presents her company to the competition on Wednesday December 8 from 2 p.m. to 4 p.m.

Has YWCA Central Alabama WE360 ° Help Your Business? Tag us @BhamNow on social media and let us know.


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