Camber Outdoors Promotes Tiffany Smith to CEO


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Arch outsidea non-profit organization that helps outdoor recreation businesses increase diversity, equity and inclusion (DEI) in their workplaces, announced the promotion of Tiffany Smith to the CEO. Smith had been Director of Development for Camber Outdoors since June 2021.

“I’m super excited to be able to transition from CDO to CEO, and I can’t wait to take the tour,” Smith told OBJ Today. “I’m so excited not only about the future of Camber, but also about the future of the outdoor industry.”

Smith will lead Camber to help more than 300 outdoor industry partners including REI, Timberline, Smartwool, CamelBak, Topo Designs, Thule, Rivian, Jack Wolfskin and YETI implement DEI practices in their workplaces. Services offered by Camber Outdoors include helping businesses attract and retain a diverse workforce, pay equity reviews, employee and market surveys, and career mentorship programs.

Reggie Millerco-chairman of Camber’s board of directors and global director of diversity, equity and inclusion at McDonald’s, said in a press release, after the news broke, “Tiffany has joined organization with a proven track record of impact and continued the trend of success within the first year at Camber, established a partnership experience that increased partner engagement by 60%, increased the rate partner retention, diversified funding streams, recruited and managed leaders, and improved communication strategies.”

Miller added, “Tiffany was ready for this promotion with her undeniable impact within our organization and within the outdoor recreation economy. Tiffany is a seasoned leader whose vision, energy and sense of purpose will drive systemic change in creating more inclusive, diverse and equitable workplaces. =

Smith says the upheavals experienced by businesses in recent years make this an opportune time for companies to reassess themselves, and that business leaders need to consider that whatever is happening in the world right now is affecting their employed in a real and lasting way.

“Where you choose to work is a form of activism, based on the value structure and mission of the company,” Smith says. “We help companies see the workplace as a vehicle for change. We spend the majority of our time at work with our colleagues and team members, and the more we infuse [workplaces with] this inclusive culture, the more resources we provide around equality and fair systems. I believe the workplace is a microcosm of the larger world. And if we can get it right, maybe that impact will go into our communities and we’ll see the changes we’re looking for.

Smith brings to Camber more than 15 years of strategic leadership experience spanning both the not-for-profit and for-profit sectors. She has held leadership positions with national non-profit organizations including the Leukemia & Lymphoma Society, Girl Scouts, and National Urban League. Smith is currently enrolled in Harvard’s Bachelor’s and Master’s program in Interdisciplinary Studies and Business Management.

Smith will continue to implement the Camber Outdoors strategic plan she helped develop as CDO which includes five key priorities: amplify Camber’s mission narrative; provide Camber Outdoors partners with new programs and initiatives; assess basic needs by Camber survey system; creating a more diverse pool of professional talent in the outdoor recreation industries; and continue to find ways to strengthen Camber Outdoors as an organization.

“The outdoor industry is perfectly positioned to have a reach that other industries don’t,” Smith says. “Everyone is getting out and having outdoor experiences, whether it’s hiking trails or biking through urban communities. Having that connection point where everyone can relate to being outdoors opens up opportunities to speak to the huge audience that the outdoor industry has.


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