WINCHESTER – The Zenith Group, owned by Ken Broadbent, will soon be offering bus and minibus tours in the northern Shenandoah Valley for local residents and tourists.
Founded in 1992, the Zenith Group is known for event management, travel expertise and conference needs. Broadbent, however, said he felt it was time to change gears and focus on building stronger relationships with wineries, breweries, tourist attractions and other small businesses in the area.
“I want to organize tours in Winchester and Frederick County. We have already established partnerships with several wineries and breweries, ”said Broadbent. “We want to bring tourist dollars to Winchester.”
The Zenith Group, currently based at 225 N. Cameron St., can arrange wine tours, brewery tours, historical tours, group trips, business conference management, hotel reservations, l hosting of sporting events and more.
Broadbent said his company’s services are “perfect” for bridal parties, family reunions, birthdays, team building or “just a fun weekend.”
Broadbent said he is currently partnering with 5-Star Executive Driver in Middletown to prove transport and said he hopes to add a few buses to his fleet.
The idea is that people would come from out of town and park locally at one place to board a van or bus for a tour, then spend the rest of the evening and the night. night admiring the local scene for themselves.
“I love Winchester,” said Broadbent, who moved to the Massachusetts area in the early 1980s. “I’m so in love with the city of Winchester and what it has to offer that I want to attract customers. in Winchester. I want to focus on what we can do here and what we can do well here.
Broadbent said he wanted company tours to be seen as “experiences.”
“Everyone has been so supportive of what we’re doing,” he said. “We want to bring tourism and income, whatever we can do, to the City of Winchester and Frederick County.”
To help staff his new business, Broadbent hired Matt Haene, who will handle meetings and conventions, and Caroline Varona, who handles much of the local tourism business.
For more information about The Zenith Group and possible tours, contact Varona by email at [email protected] or by phone at 540-550-3918.