As his new apartment complex takes shape in downtown Las Vegas, developer Sam Cherry now wants to offer rentals in an area that builders have long overlooked: the historic Westside.
The Las Vegas City Council last week approved a deal with Cherry that includes a five-story, 84-unit rental complex with 10,000 square feet of retail space. He acquired about 1 acre of land from the city for the “nominal” sum of $6 to build housing for the workforce, records show.
Cherry, CEO of Cherry Development, told the Review-Journal that he is considering food and beverage outlets and hopefully a business incubator program in the nearly $22 million project. from Washington Avenue and Interstate 15.
He hopes to innovate next year.
Councilman Cedric Crear, whose neighborhood includes the historic Westside, could not name the latest apartment complex to be built in the segregation-era neighborhood.
“There were none,” he said.
“Launch future development”
Cherry opened a 63-unit rental complex in Las Vegas’ arts district two years ago, and it’s expected to complete an 84-unit project in the Fremont Street neighborhood in January. These projects, and the one designed for the historic Westside, are under its Share Downtown brand, and they’re considerably smaller than what apartment developers have built in the outer suburbs of southern Nevada in recent years.
But it brings more housing to the city center – something local officials have long said is needed to further revive the city’s urban core.
According to Cherry, the Historic Westside complex in particular could “really help kick-start future development” in this area.
Crear said city officials tried to land housing proposals for the project site, at the northeast corner of D Street and Jefferson Avenue, but no one responded before Cherry does not get involved.
According to Crear, the concept for the project was modeled after that of Seattle, where the site of the first black-owned bank in the Pacific Northwest was redeveloped into a complex with affordable housing and retail space.
“A Little Familiar”
Grant Garcia, chief operating officer at Cherry Development, told City Council last week that he remembered “growing up in Las Vegas, you’re not supposed to go to that area.”
But he noted that it sounded “a little familiar” from what he and Cherry had heard around two decades ago when they set out to build. condominium towers in the Arts District, which Garcia said was a “forgotten part of town” that taxi drivers avoided.
The arts district is now lined with small businesses, including bars, restaurants, brasseries, cafes and clothing stores.
Cherry’s first Share Downtown project, at the corner of Casino Center Boulevard and Colorado Avenue, opened in 2020. There is a waiting list of tenants, he said.
In March, he held a launch event for his second Share Downtown, a $20 million project at the corner of Stewart Avenue and 11th Street. Developers offer potential tenants guided tours with a helmet.
In both projects, each of the units covers only 480 square feet. Current plans for the Historic Westside complex call for the apartments to be the same size, according to a Cherry representative.