Growth plans kick off with renaming of trade finance connectivity specialist

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Trade finance connectivity specialist The Little Coding Company has been rebranded as Finecta as part of a growth plan that aims to help global B2B lenders reach more SME customers.

Since its inception in 2019, the Coventry-based company has developed Gateway 2 Finance, a data engine, and helps Marco Polo Network, biz.Clarency and CommerceWorks among others.

Finecta’s technology connects to business management and accounting platforms such as QuickBooks, Xero, Microsoft and Sage, giving lenders access to real-time borrower data and SMBs the tools and confidence to access and control invoices and trade finance.

Chief Executive of Finecta, Andrew Berti, said: “The past three years have been an exciting time to develop a business focused on helping SMEs better manage their cash flow and access the finance they need to grow. During this period, we have delivered a strong proposition in Gateway 2 Finance, which is based on a unique integration principle and is complemented by our custom product capabilities.

“These combined capabilities mean our partners are able to quickly and seamlessly add modern, highly reliable invoicing and trade finance technology to their platforms, opening up new avenues of credit for more SMEs.”

Berti added: “Over the next 12 months, we will launch partnerships with a range of financial ecosystems to bring the benefits of our technology to more lenders and SMEs. Our new name and brand are central to this mission as we raise awareness in the market on how to deliver frictionless, simplified lender-borrower user journeys.

Designed to enable lenders to rapidly expand their portfolio and boost borrowers’ cash flow and growth ambitions, Finecta’s Gateway 2 Finance data engine enables financiers to examine customer payables and receivables and offer credit and bill payment options through SME accounting platforms.

The technology also gives lenders real-time access to transaction history, helping to inform instant risk-based decisions, while providing a direct connection to customers to enable up-to-the-minute data validation.

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