HEA and PECAA Launch Unified Brand and New Membership Experience, Creating First-Ever All-in-One Buying Group and Physician Alliance | Business


BOCA RATON, Fla.–(BUSINESS WIRE)–March 23, 2022–

Healthy Eyes Advantage (HEA) and Professional Eye Care Associates of America (PECAA) today launched a unified brand, uniting the now combined organization under one name, PECAA.

The brand launch follows the acquisition of PECAA by HEA in 2021, which for the first time combines the buying power and access to a broad supplier program of an eye care buying group with the peer networking and business advisory services of a physician alliance into one membership.

The new name is an integral part of the endorsement, “Delivering More with HEA”, signifying the unique and complementary characteristics that the two organizations bring to their union, and the slogan, “The Power of Independence”, affirming the advocacy of PECAA for the unique modality of practice of each freelancer. and independent channel power. Collectively, these brand assets underscore the organization’s mission to empower freelancers in an increasingly competitive landscape.

“A unified brand brings to life our goal of powering the independent,” said Jim McGrann, president and CEO of the new PECAA, who also served in that role for HEA. “I am honored to lead this organization into its next chapter as we provide exponentially more resources and support to IECPs and increase the value we deliver to our strategic partners through this groundbreaking partnership.”

New all-in-one membership program: PECAA Max

To fulfill this mission, PECAA today also introduced PECAA Max, a new comprehensive and fully customizable membership experience that allows each member to choose from a combined suite of buying group and alliance services only available through PECAA to maximize membership benefits that fit their unique business. goals.

Specifically, PECAA Max offers industry-leading benefits, including access to over 250 vendor partners, connection to the industry’s largest peer community, industry-leading business management services, and the advantage of business power. combined purchase of over 12,000 IECPs.

“PECAA MAX offers renowned peer-to-peer networking and idea exchange, unparalleled practice management services and solutions, the buying power of our more than 12,000 members, and more than 250 provider programs. We bring together in one membership the best that the independent eye care community has asked for to connect with peers, grow their practices and thrive in an ever-changing marketplace,” said Lance Anderson, OD, Chief Strategy Officer . . “Until now, many independents felt the need to belong to both a central purchasing body and an alliance. With PECAA Max, we’ve brought together the best to provide our members with comprehensive practice support in one membership.

HEA and PECAA members, and IECPs interested in learning more about the groundbreaking PECAA Max program, are encouraged to visit PECAAMax.com or call 800.959.2020 and choose option 3.

Combined addition of management team and board of directors

PECAA’s leadership team, led by McGrann, is comprised of directors from both organizations, including optometrists and experienced industry professionals attuned to the needs and goals of independents. The team includes the following:

  • Jim McGrann, President and CEO
  • Jamie Hughes, Chief Operating Officer
  • Lance Anderson, OD, Chief Strategy Officer
  • Justin Manning, OD, MPH, FAAO, Director of Member Experience
  • Stéphanie Lucas, Director of Growth
  • Keith McAuliffe, Chief Technology Officer
  • Michael Freiburghouse, Chief Financial Officer

PECAA also recently welcomed a new board member, Dave Delle Donne, who leads Gunnar Optiks’ prescription eyewear business. Delle Donne is an accomplished, growth-oriented leader with a solid track record of success in fast-growing environments and a focus on improving client relationships.

“Independent eye care providers remain the preferred destination for exceptional eye care services in the United States,” said Delle Donne, “I am honored to join the PECAA Board of Directors at this pivotal moment in the evolution of the company, and I look forward to contributing to the new program of PECAA. passionate pursuit to support and elevate independent eye care in the marketplace.”

“Dave is a recognized and highly respected leader in the eye care industry, and he will be a key voice as we grow and serve more independents across the country,” McGrann said.

PECAA will unveil its new brand at Vision Expo East from March 31 to April 3 through a variety of activities, including as a sponsor of the OPTImum trade show, where it will host a cocktail party on Friday April 1 from 4-6 p.m. PECAA will also sponsor the annual “ODs on Facebook” evening to close the first night of the exhibition. Members and vendor partners can also connect with the PECAA team at the Vision Monday Summit, OWA Champagne Breakfast, Prevent Blindness Person of Vision Dinner, and Business Outside Connection Hike.

PECAA is the nation’s largest community of independent eyecare professionals, serving more than 12,000 members nationwide. PECAA delivers “The Power of Independence” by providing members with access to over 250 vendor partner programs, a customizable suite of industry-leading business advisory services, and a strong connection to a community of like-minded peers. providing a support network. It’s the only membership group in the country that combines the benefits and scale of an eye care buying group with the community and insight of a physician alliance to empower every independent to connect, build and thrive in the way that best supports its unique goals. For more information, visit PECAAMax.com or call 800.959.2020, option 3.

Executive Vice President and General Manager, Marketing



Copyright BusinessWire 2022.

PUBLISHED: 03/23/2022 08:30/DISC: 03/23/2022 08:32

Copyright BusinessWire 2022.


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