How Split Sales Management Can Help Your Small Business


A split sales manager is someone who can come into your business and help you with tasks such as implementing sales goals and plans, coaching sales employees, implementing corrective actions and other tasks desired by the company. The main difference between a split sales manager and a regular sales manager is that the former is not a full-time employee of the company and usually only works with the company as a part-time consultant. Here are some things you need to know about managing split sales and how we can help your business.

What are the pros and cons of hiring a split sales manager?

There are always pros and cons to hiring someone part-time rather than full-time. One of the main advantages is that the part-time split consultant will generally cost less than having a full-time employee who works at least 40 hours per week. This allows a business to save money to hire additional employees or invest in training, software, and other necessities that will lead to increased profits.

One of the downsides of a split-sell employee is that they may not be there every time you need them like a full-time employee would be. This can be scary in work environments where people are just getting started and want someone to rely on to answer their questions immediately. However, sales management professionals do their best to give your remaining employees the skills and knowledge they need to succeed on their own. The dynamic of having a lower-cost employee who isn’t always available is especially ideal for small businesses that can’t justify the expense of a full-time employee.

How exactly can Split Sales Management help me?

Many companies remain focused on developing new products or attracting new customers. These are valuable things for a business, but they won’t do any good unless the business has a solid sales plan in front of it. Some of the many things a sales manager can do for a business include:

  • Develop a sales strategy that a company can use for the long term, even when the salesperson is no longer with the company
  • Train employees to become more effective salespeople
  • Develop a written manual containing best selling practices for new and current employees to use
  • Brainstorm ways for the business to reach potential customers, whether through email marketing, cold calling, print advertising, or something else
  • Inspire current team members to think more creatively and see their work in a new light

Most businesses can expand their customer base and increase their profits. If that sounds like something your business needs, you could benefit from integrating a split sales manager.

Things to consider

As with any hiring decision, there are some things to think about before hiring a part-time salesperson. Some things to do when making a decision are:

  • Read reviews from others who have currently or previously worked with the seller
  • Speak to the seller ahead of time to ensure they will be able to help you with your selling goals and strategies
  • Analyze your company’s budget to ensure you are able to pay someone for a long enough period to implement the change

Once your team has decided who to work with, it will be essential to have good communication with the manager throughout the process.

Many small businesses can benefit from split sales management, so think carefully if it would be a good move for your business.

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