Licorice lovers, rejoice! Wiley Wallaby kicks off National Licorice Day on April 12 with the launch of a mobile marketing tour in midtown Manhattan


NEW YORK–(BUSINESS WIRE)–Wiley Wallaby — the nation’s most beloved sweet and chewy licorice — is celebrating National Licorice Day by hosting the inaugural leg of its 29-city mobile marketing tour on April 12 in New York City. The five-month tour will cover over 10,000 miles and hand out over 500,000 samples of delicious Wiley Wallaby licorice.

As the country comes together again after a two-year hiatus, this summer is the perfect time to create a shareable snacking experience with 17 different flavors of sweet and chewy Wiley Wallaby Licorice. Visitors to the Wiley Wallaby Mobile Marketing Experience can savor every bite of savory goodness while sharing a sweet moment together to celebrate the arrival of summer.

“We take care to create a licorice that everyone will love. Snacking always brings people together, and our mobile marketing experience will not only celebrate the quality of our product, but the moments it helps create,” said Jadi Anderson, Director of Marketing and Product Development for Wiley Wallaby. . “We invite everyone to look for our colorful, red Wiley Wallaby van at their favorite events this summer, drop by to say hello and share a snack time with us.”

About the tour

The Wiley Wallaby Mobile Tour kicks off Tuesday, April 12 in New York City starting at 8 a.m. The experience – located in Midtown Manhattan at West 49th St between 5th and 6th Avenues – will contain various engaging elements, including moments designed to surprise and delight consumers young and old.

The visit includes:

– Sampling opportunities for certain flavors

– Photo opportunities and social media engagements

– Personalized charm bracelets

– Facts and learnings about licorice and the history of Wiley Wallaby

From a family business in Perham, Minnesota comes the world’s tastiest soft and chewy licorice, known nationwide for its bursting flavor and chewy, twisty texture unlike any other candy.

Quality is at the heart of every Wiley Wallaby product, and its makers—three generations of family-owned—guarantee that every flavor is vegan, fat-free, and made from wholesome ingredients. It took Wiley Wallaby over a year and a half and 100,000 pounds of “test” licorice to create the perfect formula for soft, chewy licorice. You can taste this perfection in every bite.

Wiley Wallaby Licorice is available for purchase at, Amazon, Target, Walmart, Hy-Vee, 7-11, Circle K, Family Dollar, Dollar Tree, Whole Foods Market, HEB, Giant, Cub Foods, Coborns, Schnucks, and Meijer.

Where is Wiley Wallaby?

Want to know where the Wiley Wallaby Mobile Tour is heading? To visit to follow the tour and make plans to meet us on the road.

About Wiley Wallaby

Part of KLN Family Brands, a third-generation family business in Perham, Minnesota, Wiley Wallaby is a leading soft and chewy licorice brand, with national distribution to over 30,000 retailers. Wiley Wallaby products are tested in small batches and made with only the healthiest ingredients, no high fructose corn syrup and only sustainably sourced palm oil. With 17 different flavors, Wiley Wallaby has something for everyone. To visit to learn more, find a retailer or place an order.


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