Pinkfong Expands Overseas Business With Offline Pop-Up Theme Park Guided Tour


[Courtesy of Pinkfong]

SEOUL — In an effort to expand its business overseas, the creator of a catchy cartoon song titled “Baby Shark” has stepped up efforts to bring fans around the world to an offline pop-up theme park. which offers various experiences such as realistic 3D content, character sculptures, entertainment and photography. The first pop-up theme park opened in Singapore on October 7.

Starting in Singapore, the pop-up park called “Pinkfong World Adventure” will visit Malaysia from January to April 2023, Hong Kong from June to August and other countries sequentially, according to Pinkfong Company, an educational entertainment company. in South Korea. . The company will operate the theme park in Malaysia and Hong Kong in almost the same size and concept as those in Singapore, but there may be changes to reflect regional characteristics.

“The launch of ‘Pinkfong World Adventure’ is a great opportunity for us to engage with fans and expand our representation across Asia,” said Gemma Joo, chief commercial officer of Pinkfong, in a statement. “We will continue to look for unique and creative ways to bring the fun of our beloved shows and characters into the everyday lives of children and families.”

The first offline theme park ran for three months until January 2, 2023 in Singapore’s giant shopping mall, Marina Square, which is the size of seven tennis courts. The fun and creative adventure event in Singapore features four attraction zones with over 16 interactive games and entertainment experiences inspired by Pinkfong and Baby Shark. Kids and families can explore different worlds from their favorite shows Pinkfong and Baby Shark.

The event provides exceptional indoor adventure experiences through interactive games and soft play areas with exciting Pinkfong and Baby Shark stations. The company appears to be comparing Disney, an American mass media and entertainment conglomerate, which used its iconic cartoon character, Mickey Mouse, to revolutionize the theme park industry.

Baby Shark tells the story of a family of great white sharks with colorful visuals and a catchy tune. After the original version, uploaded in late 2015, became a phenomenal success around the world, Pinkfong created a new wave of family entertainment, adapting Pinkfong and Baby Shark shows into TV anime series, a live world tour and games. interactive.

To produce content in different languages, Pinkfong collaborates with various overseas voice actors. When translating the original lyrics into other languages, Pinkfong communications manager Yeon Hee-jae said that choosing the right words that fit each culture was quite difficult.

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