Salesforce Announces Big Plan to Create Jobs in South Africa


Salesforce recently held its annual Salesforce Live headlining event in Cape Town. At the event, attendees were treated to discussions centered on how big brands are using Salesforce offerings to their advantage. CRM also made an important announcement at the event: the company is launching a talent strategy and skills program to drive digital transformation and job creation in South Africa, which adds to its local expansion announced earlier in the year.

Salesforce Live Cape Town kicked off with a keynote from Zuko Mdwaba, Regional Vice President and Country Head of Salesforce South Africa, where he discussed the company’s latest innovations and releases, as well as Salesforce’s continued commitment in its climate action journey towards net-zero.

Mdwaba told the audience that Salesforce continues to be an innovation-driven company. He said Salesforce releases three products each year, making it a priority to support and empower businesses to be a platform for change, driven by trust, customer success, innovation, equality and sustainability. These core values ​​would be the North Star guiding the company’s success.

Following Mdwaba’s talk, several half-hour discussions took place on how South African brands are using the Salesforce ecosystem to drive business and marketing results. These brands include Coca-Cola, Distell, Clicks Group, Multichoice Group, Cape Union Mart and Retail Capital.

Salesforce’s new skills programs

The announcement of Salesforce’s new skills programs was a major feature of the event, aside from the informative keynote and discussions about the company’s services for other brands.

The Salesforce ecosystem is expected to create 31,000 new jobs and generate $5.1 billion in new business revenue in South Africa by 2026.

Ursula Fear, senior talent program manager at Salesforce SA, said the company’s talent strategy will focus on the following five pillars: schools; universities and institutions of higher education; the ecosystem of partners; clients; and a national digital skills initiative. She also introduced Salesforce Accredited Training Partner and Workforce Development Partners, which is looking to bring more skills into its ecosystem.

“We have to come together and do things differently if we want to close the skills gap. It is not viable for companies to import skills from abroad.

As part of its commitment to skills, Salesforce will partner with Deloitte to launch a skills boot camp in Q1 2023. This will help people develop specialized skills.

“We need to come together and change the discourse around training and skills development in South Africa and this kind of collaboration is an important step towards achieving that,” Fear said.

Exceed buyer expectations with Retail Capital

As mentioned earlier, Retail Capital was part of the discussions at the event. Retail Capital is a local SME funder that has funded over 43,300 South African businesses with over R5.5 billion over the past decade. The company’s chief technology officer, Carlo Stepcic, was the Salesforce Live representative. During his 30-minute chat, he touched on the role of customer data management for small businesses, saying business owners need to be able to test, learn, fail fast, and be agile when it comes to customer data.

“What we’ve been able to get out of Salesforce is exactly that. We also use Salesforce for the processing and collection of our debit orders. Very quickly things can get messy so the message is to keep your house well. row,” Stepcic said, alluding to the idea that Salesforce services can help control small businesses’ online processes for smooth operation.

A key takeaway from Stepcic’s conference is that Retail Capital has had a positive attitude towards technology adoption over the years, which has helped the company achieve a variety of goals. Salesforce happens to be one of the companies that Retail Capital has leveraged to stay on the path to using technology for automation and more.


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