University of Utah Athletics Launches Exchange for Elevate U NIL Program

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Student-athletes at the University of Utah have another tool in their efforts to monetize their name, image, and likeness (NIL).

Utah Athletics announced Monday that it is expanding its partnership with INFLCR, an industry leader in NIL brand building and business management for sports organizations. The exchange for its existing Elevate U program helps connect interested collectives, individuals, and/or businesses with Utah student-athletes to “accelerate and streamline the process of generating business” related to their NIL, according to a press release from Utah.

Utes can benefit from INFLCR’s technology that allows businesses to access a directory that filters specific student-athletes by sport, team and other options. The INFLCR application also includes automated NIL transaction compliance and tax reporting.

“We are thrilled to take our Elevate U program and our INFLCR partnership to the next level with the Elevate U Exchange, and we look forward to seeing our student-athletes benefit immensely from this powerful resource.” – Utah athletic director Mark Harlan.

Significantly, the tool is freely available to all student-athletes at the U.

“The launch of the Elevate U Exchange gives our student-athletes a significant advantage to accelerate their NIL opportunities locally and beyond,” said Utah Athletic Director Mark Harlan. “Nearly a year after the inception of our Elevate U NIL program, we are seeing our student-athletes benefit from NIL opportunities in very meaningful ways, and the business community has shown incredible interest in engaging with our student- athletes to expand their reach.

“We are thrilled to bring both our Elevate U program and our INFLCR partnership to the Elevate U Exchange, and we look forward to seeing our student-athletes benefit immensely from this powerful resource,” continued Harlan.

The way it works is that businesses, collectives, and/or individuals register on the Elevate U Exchange and then can access a searchable database of student-athletes who match what they are looking for. Messages can be sent directly through the app, or either side’s contact information can be requested to initiate direct requests.

To sign up, go to UtahUtes.com/exchange. Student-athletes can opt in or opt out, depending on their level of interest in participating in the exchange.

“Utah is taking big steps to strengthen its NIL strategy as a department for the benefit of current student-athletes as well as those coming next season and beyond,” said INFLCR Founder Jim Cavale. in the press release of the U. “I am encouraged that they are taking the initiative to provide their student-athletes with the resources to monetize effectively and in a compliant manner, setting the standard as we enter year two of NIL.”

“Utah’s all-sports partnership with the INFLCR began in the fall of 2020 to provide free photos, content and branding education to every student-athlete, positioning them to establish the strongest foundation strong potential to benefit from the implementation of the new NCAA NIL policies in July 2021,” according to the statement.

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